Dear Readers,

If you are like most folks, when you hear the words “longevity in business” you likely think about fifteen, twenty, or maybe even fifty years in business. 

Those numbers are to be applauded. As many of us know, owning and running a business is not for the faint of heart. It is for the adventurer, the trail blazer, and the brave. Perhaps you count yourself as all of the above and more. 

While we are all thinking about what we could each do in fifty years of business, I ask you to take that thought a step further and ask yourself, “What could a business do for generations? What could a business do for your family for generations?”

A society grows great when old men plant trees in whose shade they know they shall never sit.

—Greek Proverb

If you own a business, your company is so much more than an alternative to a nine-to-five paycheck. It has the potential to grow into an asset that creates money and jobs, for you, your family, and everyone who works for it for generations. 

Not only that—the values that inspired you to start out on this adventure will continue to be shared with the world well beyond your lifetime. 

When people talk about being an influencer, they talk about market impact, followers, and revenue. I’m talking about creating generations of influence. It’s what I mean when I say “legacy.” 

I’m interested in changing the conversations we are having together. Let’s talk about real wealth and legacy.

I always cringe a bit when I come across the oversimplified opinion that business owners should “just get a job.”

It’s true that right now, the reality for most business owners is that ceasing to work would mean a loss of income. The same happens if you are working for someone else. If you stop working, eventually you will not be paid.

This is not real security.

Yes, some business owners are short-sighted and are not growing their business with longevity in mind. It’s similar to working your life away with a paycheck as the only goal. But I think most small business owners made the leap into entrepreneurship to get away from that mentality. The irony is not lost on me.

Now, if you just read this and are thinking, “Um, my little business? Sarah, you’re nuts!” 

I disagree. One of my core beliefs is that everything is “figure-outable.” If you have the desire and the nerve to build it with real wealth and longevity in mind, it can be done.

This is one of the goals of The Brick Magazine. What gets us up in the morning is the drive to build a business and our community like we give a damn.

Creating content for our readers that resonates deeply and influences people towards their greater good is one of the reasons we feel passionate about what we do here.

Enjoy.

 

Sincerely,